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OOH advertising: How to implement local targeting for out of home success
The Drum· 7 days agoIn out of home (OOH) advertising, the question always arises: why does local targeting matter so...
Nazara Tech promoter sells 6.3 pc equity to Plutus Wealth Management
Investing.com· 11 minutes agoNew Delhi, May 27 (IANS) Gaming and sports media platform Nazara Technologies (NS: NAZA ), on...
Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?
Digiday· 59 minutes agoThe TikTok Change Makers Program is the platform’s first six-month social impact program involving a group of 50 creators and nonprofits globally, aimed at supporting them to “drive an even ...
AI Briefing: Why WPP is adding Anthropic's Claude models to its AI platform
Digiday· 59 minutes agoClaude 3, released in March, comes in three versions named Opus, Sonnet and Haiku. In an interview with Digiday last week, WPP CTO Stephan Pretorius said Anthropic’s models provide more transparency ...
Here's Why Magnite Stock Is Jumping Today
The Motley Fool via AOL· 2 days agoIt's an under-the-radar advertising technology (adtech) stock, and many investors don't really follow the news with Magnite. So those who don't keep up are...AI might not ...
... Deal, Ad-Supported Plan Update: Analyst Says 'The Common Theme Here Is Advertising' - Netflix...
Benzinga· 6 days agoAn analyst praises the company's recent updates and landing two National Football League games on...
Former Bothell council member charged with murder is sued by business partner
Seattle Times· 2 days agoA lawsuit filed earlier this week against James McNeal, a former Bothell city council member accused...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 5 days agoPubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its...
Walter Cade Gets Expanded Role Leading Ad Sales for NBCU Local Chicago
Next TV via Yahoo News· 5 days ago“Walter is a tremendously experienced, respected and strategic leader who has a deep knowledge of...
Duke Energy supports economic development in southern Indiana with Partnership Program grants
Greensburg Daily News, Ind. via Yahoo Finance· 1 day agoMay 25—PLAINFIELD — Duke Energy has selected seven economic development organizations in southern Indiana for inclusion in its 2024 Partnership Program, which funds marketing ...