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NinaData Announces Registration to IAB Europe's Transparency and Consent Framework
Digital Journal· 2 hours ago...several innovative features: - Precise Keyword-Level Page Analysis: Continuous page-level analysis of URLs to identify those with the strongest correlation to specific keywords. - Real-Time Semantic Targeting: Deconstructs web page meaning at the word level to enhance performance against display ...
Contextual advertising is everywhere – but choosing the right adtech vendor is key
The Drum· 2 days agoThis solves the cookie conundrum, but contextual targeting has its own issues. Traditionally,...
4 ways in-app advertising can help retailers boost revenue and retention
The Drum· 7 days agoWhat is in-app advertising and how does it work? Programmatic in-app advertising refers to the...
Klaviyo integrates with TikTok to enhance ad targeting By Investing.com
Investing.com· 7 days agoThe collaboration aims to provide businesses with the ability to create more personalized ...
Council Post: Understanding And Mitigating AI Bias In Advertising
Forbes· 2 days agoIn the advertising and marketing domain, the application of AI and bias prevention architecture and...
OOH advertising: Political advertising strategies for the 2024 US presidential election
The Drum· 3 days agoIn fact, this year’s political ad spending will be the costliest in US history at over $12bn,...
CF Search Marketing Redefines PPC and Paid Social Strategies with Inventory Insights
Digital Journal· 2 days agoImproved Conversion Rates: Align marketing messages with real-time competitor data for more effective advertising and higher conversion ...
5 ways advertisers can prepare for Google’s AI Overviews
Search Engine Land· 21 hours agoTake a triangulated measurement approach Measuring success remains top priority for advertisers....
Why contextual AI helps retail marketers shop smarter, not harder
The Drum· 6 days agoCashing in on a new retail advertising era where AI-driven contextual targeting, not just behavior,...
