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Contextual advertising is everywhere – but choosing the right adtech vendor is key
The Drum· 2 days agoThis solves the cookie conundrum, but contextual targeting has its own issues. Traditionally,...
NinaData Announces Registration to IAB Europe's Transparency and Consent Framework
Digital Journal· 10 hours ago...several innovative features: - Precise Keyword-Level Page Analysis: Continuous page-level analysis of URLs to identify those with the strongest correlation to specific keywords. - Real-Time Semantic Targeting: Deconstructs web page meaning at the word level to enhance performance against display ...
Klaviyo integrates with TikTok to enhance ad targeting By Investing.com
Investing.com· 7 days agoThe collaboration aims to provide businesses with the ability to create more personalized ...
Council Post: 18 Tips For Developing Effective Ads That Convert
Forbes· 12 hours agoIn today’s digital-forward business environment, attracting the attention of potential customers is simultaneously easier and more challenging than ever. While standing out is difficult, developing ...
Council Post: Understanding And Mitigating AI Bias In Advertising
Forbes· 2 days agoIn the advertising and marketing domain, the application of AI and bias prevention architecture and...
OOH advertising: Political advertising strategies for the 2024 US presidential election
The Drum· 3 days agoIn fact, this year’s political ad spending will be the costliest in US history at over $12bn,...
CF Search Marketing Redefines PPC and Paid Social Strategies with Inventory Insights
Digital Journal· 2 days agoImproved Conversion Rates: Align marketing messages with real-time competitor data for more effective advertising and higher conversion ...
5 ways advertisers can prepare for Google’s AI Overviews
Search Engine Land· 1 day agoTake a triangulated measurement approach Measuring success remains top priority for advertisers....
Why contextual AI helps retail marketers shop smarter, not harder
The Drum· 6 days agoCashing in on a new retail advertising era where AI-driven contextual targeting, not just behavior,...