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ITV transforming the streaming landscape with real-time ad delivery at scale
WFRV 5 Green Bay· 11 hours agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising ...
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 2 days agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
FCC to consider rules for AI-generated political ads on TV, radio, but it can't regulate streaming
CBS News· 1 day agoThe proposal, if adopted by the commission, would add a layer of transparency that many lawmakers...
The FCC may require AI labels for political ads
Mashable· 9 hours agoAccording to a new Notice of Proposed Rulemaking released this week, the commission is beginning initial investigations into nationwide requirements for...
Trump allies poured $90M into ad campaign that blasted racism-fueled hate onto TV: study
The Raw Story· 6 days agoDonald Trump's allies poured more than $90 million into an advertising campaign that flooded the...
Mid-Movie Ads Could Be Coming to a Streaming Service Near You
indieWIRE· 12 hours agoAds on streaming have been around for a bit, but are they coming for at-home movie releases?...
Insider Sale: Chief Commercial Officer of Innovid Corp (CTV) Sells 50,000 Shares
GuruFocus.com via Yahoo Finance· 2 hours agoFollowing this sale, the insider now owns 1,045,380 shares of Innovid Corp. Innovid Corp (NYSE:CTV)...
It's not 'TV Week' anymore as streamers dominate the advertising upfronts
Los Angeles Times· 6 days agoStreaming video now makes up 37% of U.S. television viewing, better than either broadcast or cable ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Tech· 9 hours agoCARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it is using an API-driven first-party ad server developed by SAS, to deliver personalized ...
TV Networks Embrace Their Aging Audience With a New Mantra: Age Doesn’t Matter
The Wall Street Journal· 2 days agoThese days, Liguori is among those who say such demographic groups are an outdated way to look at TV...
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