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Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 13 hours agoWhile ad dollars are rapidly shifting from traditional TV to streaming, retail and consumer product...
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 4 days agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
What messages will campaign TV ads address in final weeks before the primary? Analyst explains
KFYR-TV Bismarck· 10 hours agoThe primary election is just eighteen days away, and as that date closes in, candidates are pushing...
Trump TV: Internet broadcaster beams the ex-president’s message directly to his MAGA faithful
Seattle Times· 3 hours agoOn the second floor of a single-family home in a sprawling suburban development, a three-member...
Here's Why Magnite Stock Is Jumping Today
Motley Fool via Yahoo Finance· 14 hours agoIt's an under-the-radar advertising technology (adtech) stock, and many investors don't really follow the news with Magnite...Netflix said that Magnite...
The Ad-Supported Streaming Market Just Got Real
MediaPost· 1 day agoby Danny Weisman , 3 hours ago The following was previously published in an earlier edition of Marketing Insider. By the end of 2025, it will be practically mandatory for marketers to buy video ...
It's not 'TV Week' anymore as streamers dominate the advertising upfronts
Los Angeles Times· 7 days agoThe May presentations by media companies, meant to entice advertising sales commitments for the...
TiVo Launches Ad Platform TiVo One For Audience-Based Campaigns
Next TV via Yahoo News· 4 days agoWhether that be through our smart TV offerings or connected car solutions, partners leveraging our...
ITV transforming the streaming landscape with real-time ad delivery at scale
Loudoun Times-Mirror· 2 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed...
Magnite stock upgraded to Buy, BofA sees 'dominant force' potential By Investing.com
Investing.com· 21 hours agoThe firm's confidence in Magnite has grown based on its potential to become a dominant force in the...