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Ad spending for 2024 presidential election goes mostly to Pennsylvania
WHYY· 4 hours agoThe election is being fought most acutely in seven states: Arizona, ...Pennsylvania and Wisconsin....
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 6 days agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
What Happened to Our Ad-Free TV?
New York Times· 20 hours agoAds are here, there — almost everywhere — on streaming services now. Not long ago, streaming TV came with a promise: Sign up, and commercials will be a...
FCC to consider rules for AI-generated political ads on TV, radio, but it can't regulate streaming
CBS News· 4 days agoThe proposal, if adopted by the commission, would add a layer of transparency that many lawmakers...
Here's Why Magnite Stock Is Jumping Today
The Motley Fool via AOL· 2 days agoIt's an under-the-radar advertising technology (adtech) stock, and many investors don't really follow the news with Magnite...Netflix said that Magnite will be a key partner ...
TV Networks Embrace Their Aging Audience With a New Mantra: Age Doesn’t Matter
The Wall Street Journal· 5 days agoThese days, Liguori is among those who say such demographic groups are an outdated way to look at TV...
Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
NBC New York· 3 days agoGlobal retail media ad spending is expected to more than double in the coming years. The growth...
TiVo One ad platform aims to enhance targeted advertising By Investing.com
Investing.com· 6 days ago(NYSE: XPER), through its subsidiary TiVo (NASDAQ:TIVO_old), has introduced TiVo One, an advertising...
OOH advertising: How to implement local targeting for out of home success
The Drum· 7 days agoIn out of home (OOH) advertising, the question always arises: why does local targeting matter so...
$1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaPost· 3 days agoThe company’s data-science team analyzed more than 19 billion global open programmatic advertising impressions across desktop and mobile web in Q1 2024 to compile this research ...
