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SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform By...
Investing.com· 1 day agoSNPad, a new Web3 platform integrating AI and blockchain for personalized TV advertising, announced...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 1 day agoHow to access video bulk editing in Editor: Update to the latest version of Microsoft Advertising...
Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max In Coming Months
Search Engine Roundtable· 5 hours agoMicrosoft said they sent out notices to advertisers via emails earlier. Microsoft Advertising also...
CTV closes in on linear for consumer ad attention, report finds
Marketing Dive via Yahoo Finance· 1 day agoOriginal equipment manufacturers (OEM) free ad-supported streaming TV (FAST) apps, like The Roku...
Roku Makes First Major Hires Under New Ad Chief Jay Askinasi
Next TV via Yahoo Finance· 22 hours agoSal Candela will join...of global agency partnerships, where he will “elevate partnerships with...
Pro-Trump super PAC plans $100M push in key swing states
NBC News via Yahoo Finance· 2 hours agoBiden’s campaign and aligned committees are coming off of their own six-week $30 million swing-state...
Streaming Bundles Are All the Rage — but They Can’t Bring Back Pay-TV’s Glory Days
Variety via Yahoo News· 2 hours agoThe next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company...
TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
Variety· 2 days agoTalks between TV networks and advertisers have begun to simmer in the entertainment industry’s...
Is Netflix Fumbling Ads?
The Ringer· 4 hours agoAd industry insider Michael Kassan joins to give a report card on the streamer’s initial push into the ad space
Attention to Connected TV Ads Grew in Q1, TVision Study Finds
Next TV via Yahoo News· 6 days agoAlan Ritchson as 'Reacher'. Connected TV is becoming a bigger deal for consumers and advertisers,...
