Search results
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 5 days agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
ITV transforming the streaming landscape with real-time ad delivery at scale
WFRV 5 Green Bay· 3 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising ...
AOC roasts Rudy Giuliani over his bizarre coffee venture: ‘Remember falling asleep with the TV on...
The Independent US via AOL· 4 days agoAOC, a progressive from New York, was quick to slam the ad. Rudy Giuliani pictured advertising his...
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 1 day agoWhile ad dollars are rapidly shifting from traditional TV to streaming, retail and consumer product...
What messages will campaign TV ads address in final weeks before the primary? Analyst explains
KFYR-TV Bismarck· 1 day agoThe primary election is just eighteen days away, and as that date closes in, candidates are pushing...
FCC to consider rules for AI-generated political ads on TV, radio, but it can't regulate streaming
CBS News· 3 days agoThe proposal, if adopted by the commission, would add a layer of transparency that many lawmakers...
The Ad-Supported Streaming Market Just Got Real
MediaPost· 2 days agoby Danny Weisman , 3 hours ago The following was previously published in an earlier edition of Marketing Insider. By the end of 2025, it will be practically mandatory for marketers to buy video ...
TV Networks Embrace Their Aging Audience With a New Mantra: Age Doesn’t Matter
The Wall Street Journal· 4 days agoThese days, Liguori is among those who say such demographic groups are an outdated way to look at TV...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive· 6 days agoWalmart’s U.S. advertising business, Walmart Connect, grew by 26% during the first quarter of the company’s fiscal 2025, according to an earnings statement. Its global < ...
TiVo One ad platform aims to enhance targeted advertising By Investing.com
Investing.com· 5 days ago(NYSE: XPER), through its subsidiary TiVo (NASDAQ:TIVO_old), has introduced TiVo One, an advertising...