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Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline
The Hollywood Reporter via Yahoo Finance· 3 days agoThe advertising market appears to be rebounding, but it is not equal. The media investment company...
The future of advertising takes center stage at Cannes Lions - here are 5 reasons why
The Drum· 20 hours agoFor over 70 years, it has been a pivotal event for every part of the ad landscape—media owners,...
Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers
Deadline Hollywood· 5 hours agoAs they anticipate the start of their streaming programming, viewers are generally considered by...
Survey: Many Consumers Don't Mind AI-Generated Ads
TV Technology via Yahoo News· 7 days ago49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in...
Check out the pitch decks these advertising startups have used to raise millions to try to shake up...
Business Insider via Yahoo News· 7 days agoOther companies like FreshSound and Catch+Release...that top execs and founders have used to sell...
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions...
Morningstar· 2 days agoFreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to streaming platforms. FreeWheel, a global ...
Record $23M spent in NY Democratic primary brawl – most of it to oust ‘Squad’ Rep. Jamaal Bowman
NY Post metro via Yahoo News· 7 hours agoA record-shattering $23 million in advertising has been spent so far on the Democratic primary...
Can Ad-Supported Streamers Still See Growth As Consumers Want Even Less Ads?
MediaPost· 2 days agoThere is seemingly no end to efforts when it comes to blocking TV-video advertising, as ad blockers keep looking to gain new ground.
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks via Yahoo Finance· 14 hours agoComcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic...
Conecta Fiction Analysis: Free Services Dominate Video Streaming; FAST Channels Spread; CTV Poaches...
Variety via Yahoo News· 12 hours agoAttending this year’s Conecta Fiction & Entertainment industry get-together in Toledo, Spain, Omdia...