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What messages will campaign TV ads address in final weeks before the primary? Analyst explains
KFYR-TV Bismarck· 19 minutes agoThe primary election is just eighteen days away, and as that date closes in, candidates are pushing...
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 3 hours agoWhile ad dollars are rapidly shifting from traditional TV to streaming, retail and consumer product...
Here's Why Magnite Stock Is Jumping Today
Motley Fool via Yahoo Finance· 5 hours agoIt's an under-the-radar advertising technology (adtech) stock, and many investors don't really follow the news with Magnite...Netflix said that Magnite...
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 3 days agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
AOC roasts Rudy Giuliani over his bizarre coffee venture: ‘Remember falling asleep with the TV on...
The Independent via Yahoo News· 2 days agoAOC, a progressive from New York, was quick to slam the ad. Rudy Giuliani pictured advertising his...
It's not 'TV Week' anymore as streamers dominate the advertising upfronts
Los Angeles Times· 7 days agoThe May presentations by media companies, meant to entice advertising sales commitments for the...
ITV transforming the streaming landscape with real-time ad delivery at scale
Loudoun Times-Mirror· 1 day agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed...
Study: Digital Media Ad Spend Grew 18% in Q1 '24
TV Tech· 5 hours agoNEW YORK—A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and...
Magnite stock upgraded to Buy, BofA sees 'dominant force' potential By Investing.com
Investing.com· 11 hours agoThe firm's confidence in Magnite has grown based on its potential to become a dominant force in the...
TiVo Launches Ad Platform TiVo One For Audience-Based Campaigns
Next TV via Yahoo News· 3 days agoWhether that be through our smart TV offerings or connected car solutions, partners leveraging our...