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Ad spending for 2024 presidential election goes mostly to Pennsylvania
WHYY· 5 hours agoThe election is being fought most acutely in seven states: Arizona, ...Pennsylvania and Wisconsin....
What Happened to Our Ad-Free TV?
New York Times· 21 hours agoAds are here, there — almost everywhere — on streaming services now. Not long ago, streaming TV came with a promise: Sign up, and commercials will be a...
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 6 days agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
NBC New York· 3 days agoGlobal retail media ad spending is expected to more than double in the coming years. The growth...
Here's Why Magnite Stock Is Jumping Today
The Motley Fool via AOL· 3 days agoIt's an under-the-radar advertising technology (adtech) stock, and many investors don't really follow the news with Magnite...Netflix said that Magnite will be a key partner ...
FCC to consider rules for AI-generated political ads on TV, radio, but it can't regulate streaming
CBS News· 4 days agoThe proposal, if adopted by the commission, would add a layer of transparency that many lawmakers...
TV Networks Embrace Their Aging Audience With a New Mantra: Age Doesn’t Matter
The Wall Street Journal· 5 days agoThese days, Liguori is among those who say such demographic groups are an outdated way to look at TV...
OOH advertising: How to implement local targeting for out of home success
The Drum· 7 days agoIn out of home (OOH) advertising, the question always arises: why does local targeting matter so...
TiVo One ad platform aims to enhance targeted advertising By Investing.com
Investing.com· 6 days ago(NYSE: XPER), through its subsidiary TiVo (NASDAQ:TIVO_old), has introduced TiVo One, an advertising...
FCC Wants Disclosures on AI-Generated Political Ads for TV, Radio
PC Magazine· 4 days agoPolitical ads on TV and radio might be forced to disclose the use of AI-generated content. "As artificial intelligence tools become more accessible, the commission wants to ...
