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Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline
The Hollywood Reporter via Yahoo Finance· 3 days agoThe advertising market appears to be rebounding, but it is not equal. The media investment company...
The future of advertising takes center stage at Cannes Lions - here are 5 reasons why
The Drum· 1 day agoFor over 70 years, it has been a pivotal event for every part of the ad landscape—media owners,...
Streaming’s Beachfront Property, The Home Screen, Draws Interest From Advertisers
Deadline Hollywood· 9 hours agoAs they anticipate the start of their streaming programming, viewers are generally considered by...
Survey: Many Consumers Don't Mind AI-Generated Ads
TV Technology via Yahoo News· 7 days ago49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in...
Check out the pitch decks these advertising startups have used to raise millions to try to shake up...
Business Insider via Yahoo News· 7 days agoOther companies like FreshSound and Catch+Release...that top execs and founders have used to sell...
Can Ad-Supported Streamers Still See Growth As Consumers Want Even Less Ads?
MediaPost· 2 days agoThere is seemingly no end to efforts when it comes to blocking TV-video advertising, as ad blockers keep looking to gain new ground.
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions...
Morningstar· 2 days agoFreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to streaming platforms. FreeWheel, a global ...
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks via Yahoo Finance· 18 hours agoComcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic...
Amazon has upended the streaming ad market, and Netflix is paying the price
The Wall Street Journal via Yahoo Finance· 6 days agoAmazon.com has thrown a wrench into Netflix’s advertising plans. Netflix is charging less for ads...
House Democratic campaign arm announces $28 million in initial fall ad reservations
Washington Post· 2 days agoThe spending plan, first shared Tuesday with The Washington Post, includes $16 million in broadcast ...