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Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 4 days agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
What messages will campaign TV ads address in final weeks before the primary? Analyst explains
KFYR-TV Bismarck· 19 hours agoThe primary election is just eighteen days away, and as that date closes in, candidates are pushing...
Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
NBC New York· 1 day agoGlobal retail media ad spending is expected to more than double in the coming years. The growth...
Here's Why Magnite Stock Is Jumping Today
Motley Fool via Yahoo Finance· 23 hours agoIt's an under-the-radar advertising technology (adtech) stock, and many investors don't really follow the news with Magnite...Netflix said that Magnite...
The Ad-Supported Streaming Market Just Got Real
MediaPost· 2 days agoby Danny Weisman , 3 hours ago The following was previously published in an earlier edition of Marketing Insider. By the end of 2025, it will be practically mandatory for marketers to buy video ...
TV Networks Embrace Their Aging Audience With a New Mantra: Age Doesn’t Matter
The Wall Street Journal· 3 days agoThese days, Liguori is among those who say such demographic groups are an outdated way to look at TV...
FCC to consider rules for AI-generated political ads on TV, radio, but it can't regulate streaming
CBS News· 3 days agoThe proposal, if adopted by the commission, would add a layer of transparency that many lawmakers...
AOC roasts Rudy Giuliani over his bizarre coffee venture: ‘Remember falling asleep with the TV on...
The Independent via Yahoo News· 3 days agoAOC, a progressive from New York, was quick to slam the ad. Rudy Giuliani pictured advertising his...
TiVo One ad platform aims to enhance targeted advertising By Investing.com
Investing.com· 4 days ago(NYSE: XPER), through its subsidiary TiVo (NASDAQ:TIVO_old), has introduced TiVo One, an advertising...
The Biggest Changes In 'TV' May Not Be What You Think
MediaPost· 4 days agoIf you read the trades and all the coverage of the upfronts and NewFronts, it’s becoming more apparent that the industry is finally being forced to admit this fact, as well. The facts are the ...
