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Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal· 37 minutes agoMEDIA & MARKETING Amazon.com has thrown a wrench into Netflix advertising plans. Netflix is charging...
AI Personalization Marketing: The Future of Customized Advertising
eWeek· 16 hours agoCan AI personalization marketing deliver hyper-personalized experiences? Discover top techniques...
"Multisensory branding" lets you sniff, taste, hear, see and touch a company
Axios· 39 minutes agoWhy it matters: Multisensory marketing is a hot concept in corporate branding, as companies seek to...
Check out the pitch decks these advertising startups have used to raise millions to try to shake up...
Business Insider via Yahoo News· 19 hours ago...helps video game developers monetize their content: $5.4 million Tappa, creates branded mobile...
Oracle exits advertising business following revenue falloff
Marketing Dive via Yahoo Finance· 23 hours agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive· 18 hours agoUber’s advertising division announced that it will now enable programmatic buyers to access its Journey Ads solution across the Uber Rides app, according to details shared ...
Japan's space agency develops targeted advertising tech
The Register· 8 hours agoJapan's Aerospace Exploration Agency (JAXA) and marketing agency Dentsu have developed a means to...
AMERICAN ADVERTISING FEDERATION (AAF) ANNOUNCES NEW BOARD CHAIR AND VICE CHAIR FOR 2024-25
WKRN Nashville· 17 hours agoThe American Advertising Federation (AAF), the "unifying voice for advertising," announced that Jack Bamberger, General Manager of Agency Business for TikTok ...
Connected marketing: What is connected marketing and why does it matter for your dealership?
CBT News· 1 day agoWhile your dealership’s experience may vary, many dealerships spend their monthly advertising...
Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More
AdWeek· 1 day agoADWEEK’s annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming ...