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8.0/10 (846 reviews)
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Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 7 hours agoAs more advertisers demand more sophisticated methods for evaluating ad effectiveness, traditional...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 8 hours agocampaigns in bulk, streamlining the process of reaching audiences across highly engaged audiences...
WSJ plans multimillion-dollar brand campaign amid newsroom changes
Axios· 1 day agoThe Wall Street Journal introduced a new, multimillion-dollar brand advertising campaign on Monday....
Facebook’s Ad Algorithm Pushes Black Users to For-Profit Colleges
The Intercept· 2 hours agoFacebook’s advertising algorithm disproportionately targets Black users with ads for for-profit...
Interview with Advertising Director Qianli Wang : Creative Journey and Future Prospects - LA Weekly
LA Weekly· 3 hours agoWe’re very excited to have some time today with the renowned advertising director Wang Qianli. Hello...
Several candidates spend big on advertising ahead of Montana primary election
Daily Montanan via Yahoo News· 6 days agoCandidates had to file their fundraising and spending figures […] The post Several candidates spend...
Why Biden's campaign isn't celebrating Trump's felony conviction
Reuters via Yahoo News· 1 day agoJoe Biden's reelection campaign. While most Democrats were thrilled to see Trump convicted last...
Congress wrestles with AI’s boost to campaigns, potential misuse
Midland Daily News· 3 hours ago“Campaigns can positively benefit from AI-derived messaging,” said Mark Jablonowski, who is...
Contextual advertising is everywhere – but choosing the right adtech vendor is key
The Drum· 10 hours agoThis solves the cookie conundrum, but contextual targeting has its own issues. Traditionally,...
Council Post: Understanding And Mitigating AI Bias In Advertising
Forbes· 14 hours agoIn the advertising and marketing domain, the application of AI and bias prevention architecture and...
Ads
related to: advertising campaigns8.0/10 (846 reviews)