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Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 6 hours agoAs more advertisers demand more sophisticated methods for evaluating ad effectiveness, traditional...
Facebook’s Ad Algorithm Pushes Black Users to For-Profit Colleges
The Intercept· 1 hour agoFacebook’s advertising algorithm disproportionately targets Black users with ads for for-profit...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 7 hours agocampaigns in bulk, streamlining the process of reaching audiences across highly engaged audiences...
Interview with Advertising Director Qianli Wang : Creative Journey and Future Prospects - LA Weekly
LA Weekly· 3 hours agoWe’re very excited to have some time today with the renowned advertising director Wang Qianli. Hello...
The Left shows its true colours by cheering on the drenching of Nigel Farage
The Telegraph via Yahoo News· 2 hours agoBeware low-flying drinks. Nigel Farage has again found himself drenched on the campaign trail....
WSJ plans multimillion-dollar brand campaign amid newsroom changes
Axios· 1 day agoThe Wall Street Journal introduced a new, multimillion-dollar brand advertising campaign on Monday....
Council Post: Understanding And Mitigating AI Bias In Advertising
Forbes· 13 hours agoIn the advertising and marketing domain, the application of AI and bias prevention architecture and...
Congress wrestles with AI’s boost to campaigns, potential misuse
Midland Daily News· 2 hours ago“Campaigns can positively benefit from AI-derived messaging,” said Mark Jablonowski, who is...
Why Biden's campaign isn't celebrating Trump's felony conviction
Reuters via Yahoo News· 23 hours agoJoe Biden's reelection campaign. While most Democrats were thrilled to see Trump convicted last...
Placer County Public Health launches new Alzheimer’s campaign and community event
Sierra Sun· 6 hours agoCoinciding with Alzheimer’s and Brain Awareness Month in June, Placer County’s Healthy Brain...