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    • TV Ad Sales Leaders: Meet the Key Upfront Execs

      TV Ad Sales Leaders: Meet the Key Upfront Execs

      Variety via Yahoo Finance· 6 hours ago

      The turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will be doing business...

    • How Television Advertising Lost Its Relevance

      How Television Advertising Lost Its Relevance

      The Wall Street Journal· 3 days ago

      ADVERTISING When Mondelez sought to promote a limited edition of its Oreo cookie earlier this year, it did something that would have been unthinkable not...