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How Jerry West became the NBA logo — and why David Stern never admitted to it
LA Times via AOL· 5 hours agoDavid Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the...
How Jerry West became the NBA’s logo
Washington Post· 7 hours ago“It’s Jerry West,” Alan Siegel told the Los Angeles Times in 2010. In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design...
Jerry West was indeed the NBA logo model, confirms graphic designer who crafted the image in a week...
Market Watch· 56 minutes agoCredit the artist, brand builder and logo designer Alan Siegel with turning West into that NBA...
How Jerry West became the NBA's logo, and why the league never officially admitted it was him
CBS Sports· 3 hours agoOfficially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a...
NBA legend Jerry West dies aged 86
CNN via AOL· 2 hours agoIn 1969, the NBA commissioned a new logo for the league from designer Alan Siegel, who had famously overseen the design of Major League Baseball’s logo.
How Jerry West’s silhouette came to be the NBA logo
The Independent via Yahoo Sports· 6 hours agoAlan Siegel designed the logo in 1969, according to a 2010 Los Angeles Times article. The logo depicts an all-white silhouette of a player in motion,...
Jerry West, NBA legend, dies at age 86
TODAY via Yahoo Sports· 1 hour agoWest’s impact on pro basketball can be seen every time an official league statement appears on NBA letterhead or someone slips on a piece of NBA...
Jerry West Hated the Iconic NBA Logo He Inspired
Biography via Yahoo Sports· 4 hours agoNBA great Jerry West died June 12, 2024, at age 86. Decades earlier, he inspired the league’s famous logo but grew to have complicated feelings about it.
Jerry West, Los Angeles Lakers Legend Who Became 'the Logo' of the NBA, Dead at 86
Rolling Stone· 9 hours agoJerry West, the Los Angeles Lakers legend as both a player and an executive who was later dubbed...
Did Jerry West Inspire the N.B.A.’s Logo? ‘There Was Never Any Doubt.’
New York Times· 2 hours agoWest as “a basketball genius” who contributed to every facet of the league over a period of more...
