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How Jerry West became the NBA logo — and why David Stern never admitted to it
LA Times via AOL· 13 hours agoDavid Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the...
Jerry West was indeed the NBA logo model, confirms graphic designer who crafted the image in a week...
Market Watch· 9 hours agoCredit the artist, brand builder and logo designer Alan Siegel with turning West into that NBA...
NBA Still Won't Say the Logo Is Jerry West
newser· 7 hours agoAlan Siegel, the branding expert hired in 1969 to create the logo, gave an explanation for league officials' stance in 2010, per CBS Sports. The...
How Jerry West’s silhouette came to be the NBA logo
The Independent via Yahoo Sports· 14 hours agoAlan Siegel designed the logo in 1969, according to a 2010 Los Angeles Times article. The logo depicts an all-white silhouette of a player in motion,...
How Jerry West became the NBA's logo, and why the league never officially admitted it was him
CBS Sports· 12 hours agoOfficially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a...
How Jerry West became the NBA’s logo
Washington Post· 15 hours ago“It’s Jerry West,” Alan Siegel told the Los Angeles Times in 2010. In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design...
Jerry West Hated the Iconic NBA Logo He Inspired
Biography via Yahoo Sports· 13 hours agoNBA great Jerry West died June 12, 2024, at age 86. Decades earlier, he inspired the league’s famous logo but grew to have complicated feelings about it.
Jerry West was the inspiration for the NBA logo, but he was conflicted about the honor
Associated Press via Yahoo Sports· 8 hours agoHe was an ideal choice for the centerpiece of a logo created by brand consultant Alan Siegel and his...
Did Jerry West Inspire the N.B.A.’s Logo? ‘There Was Never Any Doubt.’
New York Times· 10 hours agoWest as “a basketball genius” who contributed to every facet of the league over a period of more...
How the late Lakers guard Jerry West’s silhouette inspired the NBA logo
CNN via AOL· 13 hours agoHow West became “The Logo” In 1969, the NBA commissioned a new logo for the league from designer ...
