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How Jerry West became the NBA logo — and why David Stern never admitted to it
LA Times via AOL· 3 hours agoDavid Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the...
How Jerry West became the NBA’s logo
Washington Post· 5 hours ago“It’s Jerry West,” Alan Siegel told the Los Angeles Times in 2010. In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design...
How Jerry West became the NBA's logo, and why the league never officially admitted it was him
CBS Sports· 6 hours agoOfficially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a...
How Jerry West’s silhouette came to be the NBA logo
The Independent via Yahoo Sports· 4 hours agoAlan Siegel designed the logo in 1969, according to a 2010 Los Angeles Times article. The logo depicts an all-white silhouette of a player in motion,...
Jerry West Hated the Iconic NBA Logo He Inspired
Biography via Yahoo Sports· 2 hours agoNBA great Jerry West died June 12, 2024, at age 86. Decades earlier, he inspired the league’s famous logo but grew to have complicated feelings about it.
Jerry West, NBA legend, dies at 86
NBC News via Yahoo Sports· 46 minutes agoNBA legend Jerry West, whose prolific playing career landed him on the league's logo and basketball savvy led to multiple championships, died on...
How the late Lakers guard Jerry West’s silhouette inspired the NBA logo
CNN via AOL· 3 hours agoHow West became “The Logo” In 1969, the NBA commissioned a new logo for the league from designer ...
Jerry West, Los Angeles Lakers Legend Who Became 'the Logo' of the NBA, Dead at 86
Rolling Stone· 7 hours agoJerry West, the Los Angeles Lakers legend as both a player and an executive who was later dubbed...
NBA legend Jerry West dies aged 86
CNN Sports via Yahoo Sports· 6 hours agoIn 1969, the NBA commissioned a new logo for the league from designer Alan Siegel, who had famously overseen the design of Major League Baseball’s logo.
Jerry West, the Symbol of the NBA, Leaves Legacy of Magnetism Across Generations of Basketball
Sports Illustrated· 4 hours agoAt an age when most players of his generation were long gone from the game, cursing it from afar and...
