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How Jerry West became the NBA logo — and why David Stern never admitted to it
LA Times via AOL· 11 hours agoDavid Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the...
NBA Still Won't Say the Logo Is Jerry West
newser· 5 hours agoAlan Siegel, the branding expert hired in 1969 to create the logo, gave an explanation for league officials' stance in 2010, per CBS Sports. The...
Jerry West was indeed the NBA logo model, confirms graphic designer who crafted the image in a week...
Market Watch· 7 hours agoCredit the artist, brand builder and logo designer Alan Siegel with turning West into that NBA...
How Jerry West’s silhouette came to be the NBA logo
The Independent via Yahoo Sports· 12 hours agoAlan Siegel designed the logo in 1969, according to a 2010 Los Angeles Times article. The logo depicts an all-white silhouette of a player in motion,...
How Jerry West became the NBA’s logo
Washington Post· 13 hours ago“It’s Jerry West,” Alan Siegel told the Los Angeles Times in 2010. In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design...
How Jerry West became the NBA's logo, and why the league never officially admitted it was him
CBS Sports· 10 hours agoOfficially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a...
Jerry West Hated the Iconic NBA Logo He Inspired
Biography via Yahoo Sports· 11 hours agoNBA great Jerry West died June 12, 2024, at age 86. Decades earlier, he inspired the league’s famous logo but grew to have complicated feelings about it.
Jerry West was the inspiration for the NBA logo, but he was conflicted about the honor
Associated Press via Yahoo Sports· 6 hours agoHe was an ideal choice for the centerpiece of a logo created by brand consultant Alan Siegel and his...
NBA legend Jerry West dies aged 86
CNN via AOL· 9 hours agoIn 1969, the NBA commissioned a new logo for the league from designer Alan Siegel, who had famously overseen the design of Major League Baseball’s logo.
Jerry West, NBA legend, dies at age 86
TODAY via Yahoo Sports· 8 hours agoWest’s impact on pro basketball can be seen every time an official league statement appears on NBA letterhead or someone slips on a piece of NBA...