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4 ways in-app advertising can help retailers boost revenue and retention
The Drum· 13 hours agoWhat is in-app advertising and how does it work? Programmatic in-app advertising refers to the...
Delete These Newly Discovered Malicious Apps From Your Android Device
Lifehacker· 3 hours agoThis week, security research group Zscaler reported they had discovered over 90 malicious Android ...
Attention to Connected TV Ads Grew in Q1, TVision Study Finds
Next TV via Yahoo News· 10 hours agoThat makes attention to premium CTV higher than attention to linear ads. Attention to linear ads...
Savings interest rates today: Make your dollars work harder with historically high yields — May 29,...
AOL· 1 day agoYou'll find the highest APYs at FDIC-insured digital and online-only banks offering 5.00% or more,...
Samsung, LG Adopt IAB Software Kit
TV Tech· 7 hours agoNEW YORK—The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Samsung and LG ...
Sponsored by: BEATGRID - The Struggle for Brands to Measure Live Event Ads on CTV Apps Like Netflix,...
MediaPost· 3 days agoWith the live event broadcasting landscape rapidly evolving, especially in Connected TV (CTV) platforms, accurately measuring advertising impact remains a challenge. Traditional ...
Coinbase engineering wiz Jesse Pollak had thoughts of leaving the company. Instead, he built its hit...
Fortune via Yahoo Finance· 7 hours agoThe layer 2 was launched carrying the stamp of approval afforded a publicly traded, consumer-facing...
I’m a Fraud Prevention Expert: 6 Scams To Avoid During the Summer Homebuying Season
GOBankingRates via Yahoo Finance· 57 minutes agoA recent report from AARP revealed that 141.5 million adults in the U.S., or 42%, have been victims...
Amazon Makes Grubhub+ Perk Permanent for Prime Members
PC Magazine· 13 minutes agoAmazon's latest perk for Prime members is making Grubhub+ a permanent benefit. In 2022, Amazon and Grubhub teamed up to offer Prime members a free year of Grubhub+. Grubhub+ offers $0 delivery ...
Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
NBC New York· 6 days agoAdvertisers are increasingly spending more on retail media networks — the platforms run by companies...
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