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Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 6 days agoBy understanding the true incremental impact of each type of...Business email address Subscribe...
Google TV introduces another set of ads for advertisers through its network
Android Central via Yahoo News· 3 days agoTo reach new audiences, Google adds that advertisers its services deliver targeted, in-stream...
Doctors couldn’t help. They turned to a shadow system of DIY medical tests.
Anchorage Daily News· 6 hours agoAfter a year and a half, an answer came finally in the form of a Facebook ad for Tiny Health, a...
Meta Introduces AI-Powered Ad Targeting On WhatsApp: Report - Meta Platforms (NASDAQ:META)
Benzinga· 3 days agoMeta Platforms Inc. META unveiled during a conference in Brazil its inaugural AI-powered ad ...
Meta's WhatsApp launches new AI tools for businesses
Reuters via Yahoo News· 3 days agoSAO PAULO (Reuters) -Meta launched its first AI-driven ad targeting program for businesses on WhatsApp, as it tries to wring revenue out of the popular...
Meta Platforms to Introduce Free AI Chatbots on WhatsApp
PYMNTS.com· 3 days agoMeta Platforms, the parent company of Facebook, is planning to introduce free artificial...
'I'm a Mac' guy is now a Copilot+ PC guy in this confusing and hypocritical commercial
Windows Central via Yahoo News· 7 days agoQualcomm concluded its Computex 2024 keynote with a confusing ad for Snapdragon-powered PCs. The...
Meta adds AI-powered features to WhatsApp Business app
TechCrunch· 3 days agoLast year, during the Q3 2023 earnings call, Mark Zuckerberg talked about leveraging AI to have...
Council Post: Beyond Cookieless: Why You Need To Prepare Now, Despite Delays
Forbes· 5 days agoAfter finally taking steps to implement its long-promised (and many-times-delayed) purge of...
Zero-click attacks are targeting social media - here's how to protect yourself
TechRadar via Yahoo News· 2 days agoThe recent zero-day TikTok hack on celebs' accounts proves all apps using DMs are at high risk, even...