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Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 5 days agoBy understanding the true incremental impact of each type of...Business email address Subscribe...
Google TV introduces another set of ads for advertisers through its network
Android Central via Yahoo News· 2 days agoTo reach new audiences, Google adds that advertisers its services deliver targeted, in-stream...
Doctors couldn’t help. They turned to a shadow system of DIY medical tests.
Washington Post· 14 hours agoAngelika Sharma was desperate. After a year and a half, an answer came finally in the form of a...
Meta Introduces AI-Powered Ad Targeting On WhatsApp: Report - Meta Platforms (NASDAQ:META)
Benzinga· 2 days agoMeta Platforms Inc. META unveiled during a conference in Brazil its inaugural AI-powered ad ...
Meta's WhatsApp launches new AI tools for businesses
Reuters via Yahoo News· 3 days agoSAO PAULO (Reuters) -Meta launched its first AI-driven ad targeting program for businesses on WhatsApp, as it tries to wring revenue out of the popular...
'I'm a Mac' guy is now a Copilot+ PC guy in this confusing and hypocritical commercial
Windows Central via Yahoo News· 6 days agoQualcomm concluded its Computex 2024 keynote with a confusing ad for Snapdragon-powered PCs. The...
Meta Platforms to Introduce Free AI Chatbots on WhatsApp
PYMNTS.com· 3 days agoMeta Platforms, the parent company of Facebook, is planning to introduce free artificial...
T20 Cricket World Cup Livestream: How to Watch India vs. Pakistan From Anywhere
CNET· 12 hours agoThe Men In Blue looked impressive on Wednesday as they kicked off their campaign with a routine win...
Meta adds AI-powered features to WhatsApp Business app
TechCrunch· 3 days agoLast year, during the Q3 2023 earnings call, Mark Zuckerberg talked about leveraging AI to have...
Facebook Is Bringing Back Young People. That’s Only One Revenue Driver Ahead.
Barrons.com· 6 days agoMeta also announced on Friday that it has seen an increase in younger users on Facebook. Competitors...