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  1. How checking your link profile can save your site

    Search Engine LandApr 13 08:29 AM

    Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren't vigilant, toxic backlinks can lead to ranking penalties.

  2. Over the past few weeks alone there have been four significant updates to Google search results. Have you been able to keep up with them all? The post SEJ Wrap-Up: 3 Recent Google Updates You Need to Know About Today & Build Links This Weekend by @megcabrera appeared first on Search Engine Journal .

  3. E-commerce is not for the faint hearted. Want to get natural links to your product pages? Try e-commerce content marketing! The post How to Master E-Commerce Content Marketing by @antonymesser appeared first on Search Engine Journal .

  4. Instead of solving your underperforming content problem with more content, why not tweak them? Here are three ways to reoptimize underperforming content. The post 3 Ways to Reoptimize Underperforming Content by @matthewbarby appeared first on Search Engine Journal .

  5. What they don’t tell you about SEO

    Search Engine LandApr 07 06:29 AM

    Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there's more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.

  6. Secrets To Topping Search

    MediaPostApr 19 11:35 AM

    It used to be that you could stuff your site with a bunch of keywords, but today's more sophisticated algorithms and marketing techniques require more sophisticated information and solutions.

  7. SearchCap: Google gas, link profiles & more

    Search Engine LandApr 13 01:54 PM

    Now you can get the prices for filling up your tank in the Google results when searching for gas. Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren’t vigilant, toxic backlinks can lead to ranking penalties.

  8. Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

  9. Here are some tips on how advisors can get the best possible PR from their marketing efforts during tax season.

  10. To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.

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