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Advertisers can now buy media on the Uber Rides app via their favorite DSP
The Drum· 2 days agoTo bring programmatic buying to life within Uber Rides, the ride-hailing company is working with...
DAA Revamps Behavioral Targeting Opt-Out Mechanism
MediaPost· 1 day agoThe new mechanism eventually will also give users the choice between rejecting all behavioral targeting, or accepting targeted ads in certain categories -- such as automotive ...
Premise Health Introduces the Next Evolution of Behavioral Health with Fully Integrated...
The Daily Reflector· 7 days agoPremise Health, the leading direct health care provider for employers and unions, is expanding its behavioral health care model by adding psychiatric support to its collaborative ...
WellStone to become one of Alabama’s first Certified Community Behavioral Health Clinics and...
WZDX Rocket City Now· 5 days agoAlabama’s behavioral healthcare system begins an important transition this week, and WellStone is...
Horizon Media Found Predictive Contextual Targeting For Automotive
MediaPost· 1 day agoMegan Gavin, VP of digital at Horizon Media, found predictive ad targeting and audiences as a way to support the agency’s clients. “We have been leaning more into contextual ...
Cannes Lions 2024: Industry experts reveal top priorities - Mobile Marketing Magazine
MobileMarketing· 3 hours agoMobile Marketing Magazine asks industry experts about the key themes that should take priority as...
What does the the Privacy Sandbox delay mean for ad tech?
The Drum· 2 days agoInMobi's Todd Rose (senior vice president of global business development and addressability)...
HEARST LAUNCHES "AURA" Cookie Replacement Magazine
The Auto Channel· 3 days agoHearst Magazines, the world's largest lifestyle publisher, today announced the launch of AURA, a revolutionary, first-party ad targeting tool that utilizes proprietary AI-enabled ...
DOJ set to release findings in investigation into Phoenix police Thursday
12 News KPNX· 8 hours agoThe Department of Justice plans to release the results of their investigation into the Phoenix...
Meetings to ID gaps in Alabama veterans’ mental health needs
The Florence Times-Daily· 2 days agoMONTGOMERY — A new collaboration between the Alabama departments of Veterans Affairs and Mental Health has officially kicked off, aiming to see the agencies work together to improve both quality
