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    • Inside J.C. Penney’s holiday marketing strategy

      Inside J.C. Penney’s holiday marketing strategy

      Marketing Dive via Yahoo Finance· 8 months ago

      On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

    • Penney’s Names a New CFO

      Penney’s Names a New CFO

      WWD via Yahoo News· 2 years ago

      J.C. Penney Co. Inc. has appointed Stephanie Plaines, an executive with experience across the retail and real estate sectors, as chief financial officer...