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McDonald's and other big brands warn that low-income consumers are starting to crack
CNBC· 3 days ago"It is clear that broad-based consumer pressures persist around the world," McDonald's CEO Chris ...
Andy Jassy sums it up for corporate America: ‘Customers are shopping, but remain cautious’
Fortune· 5 hours ago“Everyday low prices” is a common industry term for a pricing strategy that promises consistently low prices outside of any promotional activity—and it showed up in another major company’s earnings ...
McDonald's CEO confirms 'menu innovation' and promises 'affordable' food options
The US Sun· 3 days agoMCDONALD'S has confirmed that American customers will see significant changes to its menu soon. The...
McDonald's Says It's Creating Its Biggest Burger Yet
Food & Wine via Yahoo Finance· 19 hours ago"In some markets, our relative superiority on affordability has declined,” Chris Kempczinski, the CEO of McDonald’s, stated, according ...
US fast-food chains may have to amp up promotions as more people eat at home
Reuters· 1 day agoGlobal fast food giants may have to dole out steeper promotions to lure inflation-hit customers who...
How McDonald’s and Burger King diverge on value-driven messaging
Marketing Dive via Yahoo Finance· 2 days agoSince last summer, a McDonald’s at a Connecticut rest stop charging $18 for a Big Mac combo meal has...
McDonald’s credits speed, personalization for high satisfaction
Restaurant Dive· 22 hours agoBetter customer experiences — powered by personalization and speed of service — are fueling satisfaction and sales growth at McDonald’s, President and CEO Chris< ...
McDonald’s planning to release its biggest burger ever: ‘Larger’ and ‘satiating’
New York Post· 4 hours agoIn December, the McDonald’s CEO shared in an investor call that “having a larger burger is an...
McDonald's Q1 earnings miss sales expectations, as consumers tighten their wallets
Yahoo Finance· 3 days ago"Consumers continue to be even more discriminating with every dollar that they spend as they faced...
McDonald’s hints at larger burger coming to menus later this year
The Patriot-News· 2 days agoThe news comes as CNBC reported during an earnings call on Tuesday that McDonald’s CEO Chris ...