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McDonald's and other big brands warn that low-income consumers are starting to crack
CNBC· 3 days ago"It is clear that broad-based consumer pressures persist around the world," McDonald's CEO Chris ...
McDonald's CEO confirms 'menu innovation' and promises 'affordable' food options
The US Sun· 3 days agoS has confirmed that American customers will see significant changes to its menu soon. The fast food...
McDonald’s plans on beefing up its burgers in a big way
The Today Show via AOL· 2 hours ago“It is clear that broad-based consumer pressures persist around the world,” said Chris Kempczinski,...
McDonald’s planning to release its biggest burger ever: ‘Larger’ and ‘satiating’
NY Post via Yahoo News· 13 hours agoIn December, the McDonald’s CEO shared in an investor call that “having a larger burger is an...
McDonald's plans to step up deals to combat slower fast food traffic
NBC Chicago· 2 days agoIn the first quarter, fast food traffic was flat or down in the U.S., Australia, Canada, Japan, the...
Andy Jassy sums it up for corporate America: ‘Customers are shopping, but remain cautious’
Fortune· 14 hours ago“Everyday low prices” is a common industry term for a pricing strategy that promises consistently low prices outside of any promotional activity—and it showed up in another major company’s earnings ...
McDonald’s credits speed, personalization for high satisfaction
Restaurant Dive· 1 day agoBetter customer experiences — powered by personalization and speed of service — are fueling satisfaction and sales growth at McDonald’s, President and CEO Chris Kempczinski ...
McDonald’s results hurt by Mideast war and slowing US growth
Ad Age· 4 days agoThe chain plans to focus on affordability in the U.S., with executives hinting at a nationwide value menu in a call with investors. CEO Chris Kempczinski
How McDonald’s and Burger King diverge on value-driven messaging
Marketing Dive via Yahoo Finance· 3 days agoSince last summer, a McDonald’s at a Connecticut rest stop charging $18 for a Big Mac combo meal has...
McDonald's Preps for 'Street-Fighting Mentality' to Win Value-Seeking Guests
QSR· 3 days agoCEO Chris Kempczinski noted that consumers are more discriminating with every dollar spent, and that...