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Google rolls out AI Overviews in US with more countries coming soon
Search Engine Land· 4 days agoAI Overview link cards get a higher click through rate than normal web search results but Google...
Interview: Persado’s Lisa Spira on how banks can use GenAI to personalise marketing and appeal to...
Retail Banker International via Yahoo Finance· 3 hours agoToo many banks have not yet realised the financial power of Gen Z. As Lisa Spira, VP of Content...
10 Masterful Email Marketing Campaign That Actually Work in 2024
MediaFeed via AOL· 4 days agoWhether you’re a retailer or a services-oriented company, implementing an email marketing strategy...
How entity-based strategies can contribute to PPC success
Search Engine Land· 3 days agoQuality Score is calculated by Google based on three factors that are heavily influenced by entity...
7 B2B content distribution strategies that work
Search Engine Land· 5 days agoYou’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B,...
Google’s AI Search Feature Fuels Content Traffic Concerns
PYMNTS.com· 3 days agoGoogle’s new artificial intelligence (AI)-powered search summaries could significantly impact online...
Search ad costs rise, conversion rates decline again in 2024
Search Engine Land· 5 days agoIt’s basically more of the same story as 2023. The 2024 edition once again features data on the...
Partnering With Small Creators Sees Brands Grow EMV While Building Local Reach
Forbes· 5 days agoIf you don’t believe me, just ask Simone Biles. Shifting our focus to the world of marketing, nano...
Council Post: Video Creators, Are Language Barriers Limiting Your Earning Potential?
Forbes· 4 days agoAlexander Konovalov is the founder and CEO at vidby, a Swiss startup offering AI-powered video...
Google AI Overviews Officially Launch In US Search Results
Search Engine Roundtable· 3 days agoGoogle, as expected, has officially launched AI Overviews in the US and will expand the launch to...
