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Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 2 days agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
Comcast Using TransUnion Identity Data To Create Audiences for Addressable Ad Campaigns
Next TV via Yahoo Finance· 2 days ago“Our integration with Comcast Advertising will provide advertisers with a better understanding of...
As one streaming era ends, another begins: Chart of the Week
AOL· 2 hours agoJeff Bezos picked up your shipping costs. You made a contribution, of course, but in the low-interest-rate environment of easy money in the 2010s, Big Tech helped you pay. This week, consumers ...
Report: Bally Sports negotiations with Comcast 'are at an impasse'
Sports Illustrated· 4 days agoNegotiations between the two groups have reached an "impasse," according to the Star Tribune's Phil...
Streaming Bundles Are All the Rage — but They Can’t Bring Back Pay-TV’s Glory Days
Variety via AOL· 3 days agoThe next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company...
Sen. Tina Smith takes aim at Comcast on behalf of ‘furious’ constituents
Minneapolis-St. Paul Star Tribune· 2 days agoU.S. Sen. Tina Smith is frustrated, too. The Minnesota senator sent a letter this week on her...
Woman claiming to be real-life Martha from 'Baby Reindeer' sues Netflix for defamation
Scripps News via AOL· 11 hours agoEntertainment Comcast to launch a streaming bundle with Peacock, Netflix, and Apple TV+ Scripps News...
WBD U.K. Top Executive Touts Benefits of Streaming Bundles, Calls Netflix Their “Mainstay”
The Hollywood Reporter· 4 days agoThe reinvention of the streaming model was in focus at a London conference on Tuesday, with Andrew Georgiou, president and managing director of Warner Bros. Discovery (WBD ...
Effectv Brings Audience Addressable Campaigns To Regional, Local Clients
Next TV via Yahoo Finance· 3 days agoAudience Addressable uses Comcast’s deterministic data and authenticated audiences to ensure...
NBA Closing In on $76 Billion in TV Money Over 11 Years … With No TNT
Next TV via Yahoo Sports· 3 days agoStarting with the 2025-26 season...2.6 billion a year to retain a package that includes the NBA...