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Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 2 days agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
Comcast Using TransUnion Identity Data To Create Audiences for Addressable Ad Campaigns
Next TV via Yahoo Finance· 2 days ago“Our integration with Comcast Advertising will provide advertisers with a better understanding of...
Report: Bally Sports negotiations with Comcast 'are at an impasse'
Sports Illustrated· 3 days agoNegotiations between the two groups have reached an "impasse," according to the Star Tribune's Phil...
Streaming Bundles Are All the Rage — but They Can’t Bring Back Pay-TV’s Glory Days
Variety via Yahoo News· 3 days agoThe next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company...
Sen. Smith takes aim at Comcast on behalf of ‘furious’ constituents
Star Tribune (Minneapolis) via Yahoo News· 2 days agoIf you're a Twins fan and Comcast cable subscriber frustrated by the cable company's decision more...
Woman claiming to be real-life Martha from 'Baby Reindeer' sues Netflix for defamation
Scripps News via AOL· 5 hours agoEntertainment Comcast to launch a streaming bundle with Peacock, Netflix, and Apple TV+ Scripps News...
Tucson's TV/radio sports best bets: Friday, June 7
Arizona Daily Star· 19 hours agoTV
Effectv Brings Audience Addressable Campaigns To Regional, Local Clients
Next TV via Yahoo Finance· 3 days agoAudience Addressable uses Comcast’s deterministic data and authenticated audiences to ensure...
Sky CEO Dana Strong Explains Why She Decided to “Double Down and Go Long” on Sports
The Hollywood Reporter via Yahoo Sports· 4 days agoComcast-owned European pay-TV, media and telecom giant Sky has made a full-court press to lock down...
NBA Closing In on $76 Billion in TV Money Over 11 Years … With No TNT
Next TV via Yahoo Sports· 3 days agoStarting with the 2025-26 season...2.6 billion a year to retain a package that includes the NBA...