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Council Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of...
Forbes· 6 hours agoFor those who are unfamiliar, you can think of retail media networks (RMNs) as a bridge between retail platforms and advertisers. When browsing through products on an e-commerce site, the sponsored ...
Experts Share Their Winning Audio Advertising Strategies
AdWeek· 21 hours agoCreativity is more than just a catalyst for advertising effectiveness and profitability; it’s a critical force in successful campaigns. Studies from WARC show creatively effective ...
NCAA OKs on-field sponsor logos for regular-season football games
ABC News· 13 hours agoStarting this season, the NCAA will allow commercial sponsor advertisements on football fields for regular-season games in all three divisions, the organization announced ...
Effectv Brings Audience Addressable Campaigns To Regional, Local Clients
Next TV via Yahoo Finance· 2 days agoEffectv. Comcast’s Effectv advertising-sales unit said it will be able to offer Audience Addressable...
SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform
Digital Journal· 3 days agoThe platform enables companies to "communicate" with the customers most likely...SNPad is a revolutionary Web3 project that is the first to replace traditional commercial ...
WARC: Retail media’s meteoric growth to cool down in ‘25
Marketing Dive via Yahoo Finance· 1 day agoIn a sign of the trend, Disney Advertising in May struck a deal with Walmart Connect to use the...
The Olympics Is Personal(ized)
TV Technology via Yahoo Sports· 7 days agoThe Olympics are...an advertiser, that level of fragmentation forces them to consider a more individualized approach.Targeting and personalized CTV...
Chubb’s CEO on Pricing Risk, Engaging China, and Welcoming Warren Buffett
Barrons.com· 1 day agoThat’s a tax on the economy and innovation. In total, litigation costs are estimated at about 2.1%...
Wynn Resorts upgraded, PayPal initiated: Wall Street's top analyst calls
The Fly via Yahoo Finance· 7 days agoThe company's Q1 results brought "robust" advertising progress and a stabilizing game business, the...
Social media and medications: Physicians discuss the risks and benefits of advertising
Medical Xpress· 4 days agoAs social media platforms like TikTok and Instagram have risen in popularity, so have...
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