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United Launches Airline Industry's First Media Network
KSAN - KLST San Angelo· 1 hour agoKinective Media by United Airlines is the only media network that uses insights from travel behaviors to connect customers to personalized advertising, experiences and offers ...
Experts Share Their Winning Audio Advertising Strategies
AdWeek· 23 hours agoCreativity is more than just a catalyst for advertising effectiveness and profitability; it’s a critical force in successful campaigns. Studies from WARC show creatively effective ...
SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform By...
Investing.com· 3 days agoThe event represents a significant milestone in the project’s ambitious roadmap and will enable it...
Council Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of...
Forbes· 8 hours agoFor those who are unfamiliar, you can think of retail media networks (RMNs) as a bridge between...
Effectv Brings Audience Addressable Campaigns To Regional, Local Clients
Next TV via Yahoo Finance· 2 days agoEffectv. Comcast’s Effectv advertising-sales unit said it will be able to offer Audience Addressable...
NCAA OKs on-field sponsor logos for regular-season football games
ABC News· 15 hours agoStarting this season, the NCAA will allow commercial sponsor advertisements on football fields for regular-season games in all three divisions, the organization announced ...
“Flipside” Is a Treasure Trove of Music and Memory
The New Yorker· 3 hours agoThe work is built of fragments, and Wilcha introduces them in a wryly deceptive way. At the start, the movie seems to be a documentary about Herman...
WARC: Retail media’s meteoric growth to cool down in ‘25
Marketing Dive via Yahoo Finance· 1 day agoIn a sign of the trend, Disney Advertising in May struck a deal with Walmart Connect to use the...
Minnesota Enacts Comprehensive Consumer Data Privacy Law | JD Supra
JD Supra· 3 days agoOn May 24, 2024, Minnesota Governor Tim Walz signed into law the nation's 19th comprehensive data privacy law, the Minnesota Consumer Data Privacy Act (the "Minnesota Act"), which will take ...
Chubb’s CEO on Pricing Risk, Engaging China, and Welcoming Warren Buffett
Barrons.com· 1 day agoThat’s a tax on the economy and innovation. In total, litigation costs are estimated at about 2.1%...