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Magna Gets Access to OpenAP Cross-Platform Audience Data With Acxiom Integration
Next TV via Yahoo News· 5 months agoOpenAP Magna. Magna, the investment and intelligence arm of media buyer IPG Mediabrands, said it...
Ad firm plans to use people's data in a maneuver to sink data privacy bill
Politico via Yahoo News· 9 months agoOne of the world’s largest advertising firms is crafting a campaign to thwart a California bill...
‘Synthetic data’ could determine whether or not millennial founder Charlie Javice lied to JPMorgan...
Fortune via Yahoo Finance· 1 year agoIt can help detect fraud, gain efficiencies, and even power self-driving cars. And so-called...
Here's Why Holding Interpublic Group (IPG) is a Good Decision
Zacks via Yahoo Finance· 5 months agoInterpublic Group’s IPG innovation with IPG Health's inclusive clinical trials, IPG Mediabrands'...
Ad industry tries to quash proposed data broker regulations
Politico via Yahoo News· 9 months agoThe advertising industry has kicked off a campaign to kill a California bill that would make it...
Companies line up to undercut key data privacy law
Politico via Yahoo News· 2 months agoA pioneering law in New Jersey that protects the privacy of law enforcement officials could soon come under fire from a coalition of businesses that want to loosen up the new rules, according ...
Decoding The Interpublic Group of Companies Inc (IPG): A Strategic SWOT Insight
GuruFocus.com via Yahoo Finance· 3 months agoIPG's robust portfolio and strategic investments position it for continued growth in the digital...
IPG integrates Adobe’s AI-driven GenStudio content creation platform
Marketing Dive via Yahoo Finance· 3 months agoDive Brief: Interpublic Group is the first company to integrate Adobe’s GenStudio into its own...
Reasons Why Retaining TransUnion (TRU) Can Be a Wise Decision
Zacks via Yahoo Finance· 6 months agoTransUnion, Inc. TRU aims to gain through transformation initiatives, targeting cost savings by...
Talkdesk conducts third round of layoffs in less than 14 months
TechCrunch· 8 months agoTalkdesk, a company once valued at $10 billion that sells software to help large corporations...