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Comscore Wins Media Rating Council Accreditation for Some National, Local TV Measurement
Variety via Yahoo News· 3 months agoComscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its...
Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint...
Next TV via Yahoo News· 9 months agoJoint Industry Committee Certification. Nielsen challengers Comscore, iSpot and VideoAmp were...
NBC4 announces rating wins in January 2024 Nielsen and Comscore surveys
WCMH via Yahoo News· 4 months agoCOLUMBUS, Ohio (WCMH) —NBC4 posted big wins for the January book. NBC4 was the No. 1 rated station...
Comscore, VideoAmp, iSpot Get Early Nod From TV-Network Consortium Aiming to Devise Nielsen Rival
Variety via Yahoo News· 9 months agoThe nation’s TV networks are picking their own measurement team. The U.S. Joint Industry Committee,...
Nexstar Picks Comscore for Local, National, Cross-Platform Audience Measurement
Next TV via Yahoo News· 5 months agoComscore logo on website. Nexstar Media Group said it signed a long-term deal with Comscore to...
Horizon Media Plans to Test Comscore to Measure Local TV Audiences
Variety via Yahoo News· 2 years agoIndependent media-buying operation Horizon Media plans to test a local-TV audience measurement...
JIC Certifies Comscore, VideoAmp Are Ready to Use For Transactions
Next TV via Yahoo Finance· 2 months agoAudience measurement. The U.S. Joint Industry Committee on TV measurement certified Comscore and...
NBCUniversal Pitches Comscore, Innovid for Local Ad Deals
Next TV via Yahoo News· 1 year agoFrank Comerford NBCUniversal said it will transact advertising sales deals across the 31 local...
Nielsen Plans To Make ‘Big Data’ Available as Currency in September
Next TV via Yahoo News· 2 months agoNielsen logo on a website. Nielsen said it plans to make its combination of panel data plus big-data...
Nielsen Renews Push to Use Amazon ‘Thursday Night Football’ Audience Data in National Ratings...
Variety via Yahoo News· 7 months agoNielsen appears to be trying to move forward with a new audience-measurement technology that many TV...