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Samsung Ad Sales Vice President and Head of Marketing on Changing Digital Landscape: ‘We Really Lean...
Variety via Yahoo Finance· 1 day agoSamsung Ads’ VP and Head of Sales & Operations, Michael Scott, says there is an insatiable appetite...
CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
MediaPost· 3 days agoAt the same time, CTV platforms delivered lower levels of messages for CPG brands consumed by consumers -- at 6.63, lower than the 7.42 for all ad categories ...
Amazon unveils cookieless ad-targeting solution at Cannes Lions
Marketing Dive· 4 days agoAmazon unveiled an ad-targeting solution called Ad Relevance that does not rely on cookies or other third-party identifiers via a blog ...
Consumers' Research's Will Hild Puts Spotlight On Non-Audited Tether
Cryptonews· 3 days agoConsumer protection agency Consumers’ Research targeted Tether in a June 18 ad campaign that dubs...
Coinbase launches $2 million ad campaign targeting Latino voters in US
Reuters via AOL· 1 day agoNEW YORK (Reuters) -Coinbase launched on Thursday a $2 million ad campaign targeted toward Latino...
Ad Industry And Consumer Groups Blast Rhode Island Privacy Bill
MediaPost· 4 days agoRhode Island lawmakers have passed a privacy bill that's drawing opposition from the ad industry and consumer advocates alike, with industry groups arguing ...
American Express is getting into luxury dining
Quartz· 11 hours agoAmerican Express wants to make it easier for its cardholders to nab those tricky reservations. Howard Grosfield, president of U.S. consumer services at...
Pinterest Stock Keeps Creating Buy Opportunities For Investors
Investor's Business Daily· 8 hours agoHe added that Pinterest is adopting "lower funnel" ad tools. These are designed to put consumers...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 5 days agoInstacart sits at an interesting place in the retail media chain in that it delivers groceries from...
'3 minutes of IRL therapy': BetterHelp's compensation for exposing users' data to Meta is laughably...
The Daily Dot· 1 day agoLast year, BetterHelp agreed to compensate customers for exposing their personal data and mental...