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United Airlines passengers to see targeted ads on seat-back screens
CBS News via Yahoo News· 2 days agoThe airline has nearly 100,000 seat-back screens across...United said it would will only use...
Streamers like Netflix, Max, and Peacock are raising prices — here’s why
Yahoo Finance· 3 days agoAd-free streaming plans have become a primary target of price increases as media companies like...
JanSport Ads Mine Gen Z's Everyday Lives for Comedy Gold
AdWeek· 2 days agoConsumer research shows that JanSport is considered a time-tested utility player and a staple of...
The Ads on Your United Airlines In-Flight Screen Are Getting a Lot More Specific
The Wall Street Journal· 2 days agoInstead, United is using its customer data to personalize its existing... and Home Depot —are...
Ad copy testing—how strategies are evolving for today’s politically charged climate
Ad Age· 5 days agoToday, with the use of digital dashboards, most major research companies can perform testing with hundreds of people in under 24 hours, though a test might take 48 hours if brands are looking ...
Sorry Instagram, but we don't want to watch unskippable ads
Creative Bloq via Yahoo News· 4 days agoThese are ads that users can't scroll past: they show a timer, and you have...said it was "always...
Street calls of the week: Upgrades for Best Buy and Lululemon
Investing.com via Yahoo Finance· 5 hours agoInvesting.com -- Here is your Pro Recap of the top takeaways from Wall Street analysts for the past week: upgrades for Best Buy , Lululemon and Collegium Pharma; downgrade for Maxeon Solar and Medifast.
What Is 'Slow Shopping'?
HuffPost Life via Yahoo News· 3 days agoHalfpoint Images via Getty Images From TikTok Shop and targeted Instagram ads to influencer hauls and product roundups, our modern commercial landscape...
Stop the scroll: boost native ad attention with these 4 data-backed creative strategies
The Drum· 21 hours agoThis age-old question perfectly captures the modern advertiser's dilemma: if an ad is served on a...
BranchLab Gets Seed-Round Funding For Healthcare Marketing Product
Next TV via Yahoo Finance· 3 days agoThe company declined to disclose how much it raised. The ad industry has accelerated its use of data...
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