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United Airlines passengers to see targeted ads on seat-back screens
CBS News via Yahoo News· 2 days agoThe airline has nearly 100,000 seat-back screens across...United said it would will only use...
Streamers like Netflix, Max, and Peacock are raising prices — here’s why
Yahoo Finance· 3 days agoAd-free streaming plans have become a primary target of price increases as media companies like...
JanSport Ads Mine Gen Z's Everyday Lives for Comedy Gold
AdWeek· 2 days agoConsumer research shows that JanSport is considered a time-tested utility player and a staple of...
The Ads on Your United Airlines In-Flight Screen Are Getting a Lot More Specific
The Wall Street Journal· 2 days agoInstead, United is using its customer data to personalize its existing... and Home Depot —are...
Ad copy testing—how strategies are evolving for today’s politically charged climate
Ad Age· 5 days agoToday, with the use of digital dashboards, most major research companies can perform testing with hundreds of people in under 24 hours, though a test might take 48 hours if brands are looking ...
Sorry Instagram, but we don't want to watch unskippable ads
Creative Bloq via Yahoo News· 4 days agoThese are ads that users can't scroll past: they show a timer, and you have...said it was "always...
Stop the scroll: boost native ad attention with these 4 data-backed creative strategies
The Drum· 20 hours agoThis age-old question perfectly captures the modern advertiser's dilemma: if an ad is served on a...
What Is 'Slow Shopping'?
HuffPost Life via Yahoo News· 3 days agoHalfpoint Images via Getty Images From TikTok Shop and targeted Instagram ads to influencer hauls and product roundups, our modern commercial landscape...
BranchLab Gets Seed-Round Funding For Healthcare Marketing Product
Next TV via Yahoo Finance· 3 days agoThe company declined to disclose how much it raised. The ad industry has accelerated its use of data...
AI can power better product development based on consumer needs, says Yale marketing professor
Business Insider via Yahoo News· 3 days agoPersonalization is the big difference with a lot of models. The current paradigm of serving ads is...
