Search results
Meta accused of trying to discredit ad researchers
The Register· 6 hours agoMeta allegedly tried to discredit university researchers in Brazil who had flagged fraudulent adverts on the social network's ad platform. Núcleo, a...
United is rolling out targeted in-flight ads – what to know and how to opt out
The Hill via Yahoo News· 5 days agoDepartment of Transportation (DOT). “Mishandling the private information of consumers may be...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 3 days agoThe expansion allows programmatic clients to purchase display and video ads on the app and target ...
The Fed's Latest Interest Rate Decision Could Affect a Housing Market Near 'Breaking Point'
San Francisco Chronicle· 24 hours agoAs expected, the Fed on Wednesday left the federal funds rate unchanged at a target range of 5.25%...
As Google Targets AI Search Ads, It Could Learn a Lot From Bing
Wired News· 2 days agoDisclosure of ads has been an issue on Copilot as well. Last week, Pratt looked up the best reels to...
United Airlines takes flight with airline industry’s first media network
Marketing Dive via Yahoo Finance· 6 days agoLions. United is billing the offerings, which allows marketers to reach consumers on its mobile app...
Target raises quarterly dividend as retail competition heats up
Morningstar· 4 days agoTarget Corp. said Wednesday it's raising its quarterly dividend by 1.8% to $1.12 a share from $1.10. Target is currently locked in a battle with other retailers ...
Bitcoin Settles After Wild Inflation and Interest Rate Roller Coaster - Decrypt
Decrypt· 3 days agoThe past 24 hours have been a volatile roller coaster for Bitcoin. The BTC price spiked after the ...
Pausing Paid Media Right Now Could Be A Bad Idea -- Here's Why
MediaPost· 5 days agoRecent studies highlight the negative effects of pausing advertising, with a strong emphasis on the critical role of brand recall and ongoing consumer engagement. The 2023 ...
How accurate ad measurement can mitigate the disconnect between brands and Hispanic consumers
Ad Age· 5 days agoTraditional measurement methods have failed to capture the nuanced behaviors and preferences of this diverse audience, leading to the need for new deterministic ad-effectiveness ...