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Amazon unveils cookieless ad-targeting solution at Cannes Lions
Marketing Dive· 3 days agoAmazon unveiled an ad-targeting solution called Ad Relevance that does not rely on cookies or other third-party identifiers via a blog ...
Samsung Ad Sales Vice President and Head of Marketing on Changing Digital Landscape: ‘We Really Lean...
Variety via Yahoo Finance· 23 hours agoSamsung Ads’ VP and Head of Sales & Operations, Michael Scott, says there is an insatiable appetite...
Coinbase launches $2 million ad campaign targeting Latino voters in US
Reuters via Yahoo News· 1 day agoNEW YORK (Reuters) -Coinbase launched on Thursday a $2 million ad campaign targeted toward Latino...
CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
MediaPost· 3 days agoAt the same time, CTV platforms delivered lower levels of messages for CPG brands consumed by consumers -- at 6.63, lower than the 7.42 for all ad categories ...
Consumers' Research's Will Hild Puts Spotlight On Non-Audited Tether
Cryptonews· 3 days agoConsumer protection agency Consumers’ Research targeted Tether in a June 18 ad campaign that dubs...
American Express is getting into luxury dining
Quartz· 6 hours agoAmerican Express wants to make it easier for its cardholders to nab those tricky reservations. Howard Grosfield, president of U.S. consumer services at...
Ad Industry And Consumer Groups Blast Rhode Island Privacy Bill
MediaPost· 4 days agoRhode Island lawmakers have passed a privacy bill that's drawing opposition from the ad industry and consumer advocates alike, with industry groups arguing ...
Pinterest Stock Keeps Creating Buy Opportunities For Investors
Investor's Business Daily· 4 hours agoHe added that Pinterest is adopting "lower funnel" ad tools. These are designed to put consumers...
Instacart expands into shoppable YouTube ad formats
Retail Insight Network via Yahoo Finance· 4 days agoSimo said: “By expanding into shoppable YouTube ad formats, we are merging the power of video creative with our valuable first-party data and seamless...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive· 5 days agoViewers of the Google-owned video site will soon start seeing messages from brands like Clorox that are targeted using Instacart first-party shopper data and include callouts ...
