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Stop the scroll: boost native ad attention with these 4 data-backed creative strategies
The Drum· 6 days agoThis age-old question perfectly captures the modern advertiser's dilemma: if an ad is served on a...
United is rolling out targeted in-flight ads – what to know and how to opt out
WJZY via Yahoo News· 5 days agoDepartment of Transportation (DOT). “Mishandling the private information of consumers may be...
Meta accused of trying to discredit ad researchers
The Register· 9 hours agoMeta allegedly tried to discredit university researchers in Brazil who had flagged fraudulent adverts on the social network's ad platform. Núcleo, a...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 3 days agoThe expansion allows programmatic clients to purchase display and video ads on the app and target ...
As Google Targets AI Search Ads, It Could Learn a Lot From Bing
Wired News· 3 days agoDisclosure of ads has been an issue on Copilot as well. Last week, Pratt looked up the best reels to...
United Airlines takes flight with airline industry’s first media network
Marketing Dive via Yahoo Finance· 7 days agoLions. United is billing the offerings, which allows marketers to reach consumers on its mobile app...
Target raises quarterly dividend as retail competition heats up
Morningstar· 4 days agoTarget Corp. said Wednesday it's raising its quarterly dividend by 1.8% to $1.12 a share from $1.10. Target is currently locked in a battle with other retailers ...
Pausing Paid Media Right Now Could Be A Bad Idea -- Here's Why
MediaPost· 5 days agoRecent studies highlight the negative effects of pausing advertising, with a strong emphasis on the critical role of brand recall and ongoing consumer engagement. The 2023 ...
The Fed's Latest Interest Rate Decision Could Affect a Housing Market Near 'Breaking Point'
San Francisco Chronicle· 1 day agoAs expected, the Fed on Wednesday left the federal funds rate unchanged at a target range of 5.25%...
Editorial: Hey, United Airlines, no targeted ads at 30,000 feet, please
Chicago Tribune via Yahoo News· 6 days agoOver the past few years, American Airlines steadily removed seat-back screens from almost all of its domestic fleet. The airline’s rationale was that people now bring their own screens wherever ...