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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off? | AdExchanger
AdExchanger· 4 days agoTV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety ...
Libsyn Optimistic On Podcast Rate Futures As May CPMs Lower - Radio Ink
Radio Ink· 6 days agoLibsyn Ads has released its May 2024 podcast advertising rates, with the average CPM for a 60-second spot falling for the third month.
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger
AdExchanger· 4 days agoIt’s been nearly a year since Yahoo DSP launched Backstage, its direct-to-publisher connection....
Ranking The Open Web | AdExchanger
AdExchanger· 3 days agoAccessing the long tail, which was hard to buy with directly. Last week, The Trade Desk shared the top 100 publishers in their S&P 500-style index of top publishers. Plus, if buyers truly do ...
TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
Variety via Yahoo Finance· 6 days agoTalks between TV networks and advertisers have begun to simmer in the entertainment industry’s...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 3 days agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger
AdExchanger· 6 days agoOn Monday, the contextual ad platform announced its acquisition of Beachfront, a supply-side...
Harmonizing AI: Ensuring Transparency And Control In A Performance-Driven World | AdExchanger
AdExchanger· 5 days agoIn today’s evolving digital landscape, the absence of third-party cookies presents new...
Why Regional Grocery Chains Are Buying Into Co-Ops | AdExchanger
AdExchanger· 5 days agoSeems as if every retailer has its own data and ad targeting business these days. As of Tuesday, you...
Meet The New Media Consultants Thriving Despite Disruption And Macroeconomic Woe | AdExchanger
AdExchanger· 4 days agoIt’s been a tough couple of years for people working in media and marketing, including mass layoffs...