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Longer-Endurance CTV with 'Sleep Aboard' Capability Unveiled
MarineLink· 4 days agoNAV Engineering (NAV), a subsidiary of Newport Shipping established in 2023, unveiled its latest Crew Transfer Vessel (CTV) design…
TiVo One ad platform aims to enhance targeted advertising By Investing.com
Investing.com· 44 minutes agoXperi (NASDAQ:ADEA) Inc. (NYSE: XPER), through its subsidiary TiVo (NASDAQ:TIVO_old), has introduced...
CTV/Streaming Top of Mind for Marketers in 2024
TV Technology via Yahoo News· 5 days agoDrGrounds/iStockphoto. In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming....
Brands are rethinking their CTV strategies as the channel matures
Digiday· 6 days agoIn the past, concerns about quality inventory, audience reach and content fragmentation across CTV platforms have made it challenging for advertisers to execute cohesive campaigns ...
How the Super Bowl proves the need for accurate measurement of CTV live-event ad campaigns
Ad Age· 6 days agoWith the live-event broadcasting landscape rapidly evolving, especially on connected TV (CTV) platforms, accurately measuring advertising impact remains a challenge. Traditional ...
Metrics And Measurement: Data Behind CTV Integration With Digital Media
MediaPost· 2 days agoSkai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social ...
'Oh my God, you're my brother': Man in his 70s discovers 6 unknown siblings
WYFF 4 Greenville· 3 days agoHugh McCormick had received a DNA test kit from his son-in-law one Christmas after his daughter told...
Here's what 10 analysts have to say about Netflix ad tier By Investing.com
Investing.com· 5 days agoHere's what 10 analysts have to say about Netflix ad tier
Canadian teen says he was fined $580 at McDonald's drive-thru for using app; police dispute
USA TODAY via Yahoo News· 4 days agoMason Prima pulled out his phone at a McDonald’s drive-thru in Saskatoon on Monday so he could...
AMG Chooses Brightline For ‘Frame’ Ad Format
TV Technology via Yahoo News· 23 hours ago—Allen Media Group (AMG) has launched an instream “Frame” ad for advertisers on its The Weather Channel, Local Now and HBCU Go connected TV (CTV) apps....
