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    • SBJ Marketing: Topgolf takes the Pepsi challenge

      Sports Business Journal· 1 day ago

      I covered the WNBA’s 1997 debut at MSG, which included a raft of corporate sponsors for the inaugural season (Anheuser-Busch, GM, Nike, Coca-Cola, McDonald's and Sears). WORDS ...

    • What Was Triathlon Like 40 Years Ago?

      What Was Triathlon Like 40 Years Ago?

      Triathlete / Inside Triathlon· 17 hours ago

      From on-course weigh-ins to swimming without wetsuits (which hadn’t yet been invented) OG triathletes just did things differently. All athletes would be...