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Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less...
Digiday· 3 days agoTo set the scene, Digiday+ Research surveyed brand, retailer and agency professionals in the first...
Research Briefing: Marketers are set to increase their upfront spending this year
Digiday· 2 days agoIn this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign ...
Gannett Staff Furious Over Contract Allowing AI “to Generate News Content”
Futurism via Yahoo News· 2 days agoWhat Writers at the Democrat & Chronicle, a Rochester, New York daily owned by the American...
Why — and how — Roblox is actively pushing for platform status
Digiday· 4 days agoTo learn more about Roblox’s pathway to platform status — and how the past month’s announcements will help the company ladder up to that goal — Digiday spoke to Roblox vp ...
USA Today Using AI to Generate Parts of Articles, Leaked Memo Shows
Futurism via Yahoo News· 10 hours agoKey Points The American newspaper giant Gannett is using AI to generate parts of its articles, The...
Why gaming and esports talent management is still growing up in 2024
Digiday· 5 days agoTo better understand how talent management in gaming and esports is shaping up in 2024, Digiday...
TV networks embrace AI at the upfront to improve audience targeting and commerce
Digiday· 1 day agoIn recent months, NBCU has been beta-testing a platform with AI-generated audiences derived from identity-base signals, content and other context. While the topic was only briefly mentioned ...
The Rundown: Everything you need to know about conservative activist shareholder proposals
Digiday· 5 days agoEssentially, anyone holding a certain amount of shares in a company can table a proposal for other shareholders to vote upon. Shareholder proposals are one of the ways that the beneficiaries ...
Earnings call: Innovid outlines robust Q1 growth, launches Harmony initiative By Investing.com
Investing.com· 4 days agoInnovid Inc. (CTV), a leading provider of advertising software solutions, has announced strong...
Expedia’s launching a retail media network. Is it late for departure?
Digiday· 3 days agoExpedia already sells display advertising on its 200-odd sites, and generated $145 million in...