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Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still...
Digiday· 18 hours agoDigiday’s survey found that, overall, brands are a lot more invested in retail media than agency marketers. While nearly three-quarters of brand and retailer pros (70%) said ...
Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
Digiday· 2 days agoAd budgets are spread thin across channels these days, and that’s left programmatic buyers with the...
What happened to Hunker?
BUSINESS OF HOME via Yahoo Finance· 7 hours agoIts focus on home, a category that sharply declined post-pandemic, probably didn’t help either. “[The years] 2022 and 2023 were really difficult for the...
Matalan’s AI search ads are performing better than ones written by humans
Digiday· 3 days agoThe product descriptions were used in Google Shopping ads — promoted search results that show up in...
The advertiser’s guide to campaign optimization | Tactics and insights for improving digital...
Digiday· 3 days agoIn this Tactics + Insights Guide, Digiday and Wiland explore how successful agencies and brands work...
Media Briefing: Why business publishers are finding value in social video ad revenue
Digiday· 2 days agoOver the past year, LinkedIn’s Wire Program and Pinterest’s Red Standard program popped up in an...
Strategies for Reaching Hardcore Gamers with Effective Advertising | JD Supra
JD Supra· 3 days agoWhen targeting hardcore gamers with in-game advertising, it's essential to create campaigns that not only capture their attention but also provide value. Engaging advertising campaigns that ...
Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
Digiday· 5 days agoThis May, the life science-focused agency announced the acquisition of PR agency Berry & Company...
The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’...
Digiday· 2 days agoIt’s an arguably strange time to organize a shuffle, just five months before the U.S. presidential election — and likely signals the urgent need to make changes at the news organization. Will ...
The pros and cons of publishers’ AI licensing deals
Digiday· 4 days agoThere are a few large digital publishers that haven’t yet come aboard — namely Condé Nast, Hearst and Bustle Digital Group. The New York Times is taking...
