Search results
‘There’s a lack of trust’: Agency execs discuss AI, cookie burnout and inventory issues during the ...
Digiday· 3 days agoAt the Digiday Programmatic Marketing Summit last week in Palm Springs, California, agency...
Research Briefing: Marketers are set to increase their upfront spending this year
Digiday· 7 days agoIn this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign ...
Gannett Staff Furious Over Contract Allowing AI “to Generate News Content”
Futurism via Yahoo News· 6 days agoWhat Writers at the Democrat & Chronicle, a Rochester, New York daily owned by the American...
Pitch deck: How Amazon is talking to marketers about Performance+
Digiday· 19 hours agoThe tool works by using “first-party signals and machine learning to automate campaign setup,...
Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key...
Digiday· 2 days agoA year ago, publishers were showing more interest in pursuing affiliate commerce as a revenue...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 19 hours agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
AI Briefing: How Lexicon researches its approach to AI naming strategies
Digiday· 3 days agoLast week, Lexicon released its initial findings from a survey that explores what consumers and developers think about AI. The top industries mentioned were telecommunications and health care ...
Making sense of the allegations and defenses in the Colossus ad tech controversy
Digiday· 2 days agoHere’s where things start to get complicated: Colossus has sued Adalytics for defamation, injurious...
Future of TV Briefing: One area where the upfront measurement currency conversation is advancing
Digiday· 19 hours agoNielsen’s legacy panel-based measurement will remain the primary measurement currency used as the...
Google rolls out more tools for advertisers — including new formats for AI-generated search
Digiday· 19 hours agoAt a press event in New York, Google execs declined to disclose how many advertisers and users are...