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Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut...
Digiday· 3 days agoDigiday’s survey found that a large percentage of both brand and agency marketers use YouTube, but...
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Digiday· 1 day agoIntegration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist.
PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid...
Digiday· 22 hours ago“Pepsi has always been a believer and a driver of culture,” Eric Melis, PepsiCo’s international beverages CMO told Digiday. There have been drone installations above Dubai ...
Roblox teams with Walmart on real-life ecommerce store within platform
Gamasutra· 2 days agoA new report from Digiday reveals Roblox players will be able to buy real-life items from Walmart...
Walmart Launches Roblox Store, Offering New Worst Way To Buy Stuff Online
Kotaku via Yahoo News· 2 days agoWalmart has launched its Roblox store, letting users buy digital items inside the game that are also...
Two Persado Customers Recognized for Effective Use of Generative AI in Marketing
WKBN 27 Youngstown· 1 day agoAccording to award organizer Digiday Media, this year's Content Marketing Awards...
Young Consumers Make Real-Life Purchases From in-Video-Game Stores
PYMNTS.com· 1 day agoMost recently, Walmart launched a store within the world of Roblox Monday (April 29) where consumers...
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
Digiday· 7 days agoFor the second year in a row, YouTube came out on top as the ad-supported streaming platform that received the largest portion of marketers’ ad placements and ad budgets. This is according to ...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 2 days agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and...
Digiday· 22 hours agoDay two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting...