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Research Briefing: Frequency capping matters most on streaming platforms
Digiday· 3 hours agoFrequency capping is the top ad option that advertisers want ad-supported streaming platforms to offer. That is according to Digiday+ Research’s newly released report on ad-supported ...
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
Digiday· 3 hours agoTo assess the value of various ad attributes to advertisers, Digiday asked brands and agencies which...
Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut...
Digiday· 3 days agoDigiday’s survey found that a large percentage of both brand and agency marketers use YouTube, but...
NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A...
Digiday· 3 hours agoDigiday’s senior media editor Tim Peterson spoke with IAB CEO David Cohen to find out why the NewFronts are important compared to the Upfronts (and why the two events are ...
In the marketing world, anime is following in the footsteps of gaming
Digiday· 3 hours agoTo explore the reasons behind the explosion of anime in 2024, Digiday hosted a Twitter Space featuring leading journalists, marketers and creators in the anime marketing space ...
PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid...
Digiday· 1 day ago“Pepsi has always been a believer and a driver of culture,” Eric Melis, PepsiCo’s international beverages CMO told Digiday. There have been drone installations above Dubai ...
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Digiday· 2 days agoIntegration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist.
Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delay
Digiday· 3 hours ago“We’re still planning to move as much of our inventory as possible away from any reliance on third-party cookies,” said Emry DowningHall, svp of programmatic revenue and strategy at Unwind Media ...
Roblox teams with Walmart on real-life ecommerce store within platform
Gamasutra· 3 days agoA new report from Digiday reveals Roblox players will be able to buy real-life items from Walmart...
The DOJ makes closing arguments in Google Search antitrust trial
Digiday· 3 hours agoThe outcome of these proceedings will have enormous repercussions for the wider online media market...